Seena Sharp's Competitive Intelligence Advantage: How to Minimize Risk, PDF

By Seena Sharp

ISBN-10: 0470293179

ISBN-13: 9780470293171

A functional advent to the need of aggressive intelligence for smarter enterprise decisions-from a number one CI professional and speaker

In Competitive Intelligence Advantage, Seena Sharp, founding father of one of many first aggressive Intelligence organisations within the US, presents her professional research at the concerns and merits of CI for trendy companies. CI is important for making smarter company judgements and lowering hazards while formulating techniques, resulting in extra earnings and less mistakes.

This is a pragmatic advisor that explains what CI is, why information isn't really intelligence, why competitor intelligence is a susceptible sibling to aggressive intelligence, while to exploit it, how to define the main invaluable details and switch it into genuine intelligence, and the way to give findings within the such a lot convincing demeanour. Importantly, Sharp argues that companies would receive advantages from moving their point of view on CI from viewing it as a value to viewing it as an funding that saves funds and gives speedy value.

  • Author Seena Sharp is a famous CI specialist who proven Sharp industry Intelligence in 1979
  • Addresses all of the commonest myths and misconceptions approximately CI
  • Includes greater than sixty examples of while to exploit CI
  • Completely explains the bits and bobs of CI, and why your organization will act speedier and extra aggressively with CI

Competitive intelligence is a administration software that's misunderstood and underestimated, but ends up in various merits. while you are a senior point govt or function a business-and you are not tapping the facility of CI to enhance your determination making-you are lacking a effective advantage.

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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World by Seena Sharp


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